Big crowds, bold branding, and a buzzing atmosphere. 34/56 Group brought the energy to El Super’s newest store in Bell Gardens, CA.
The Challenge
El Super, a Southern California grocery retail powerhouse, needed a full-scale promotional strategy for the grand opening of its new Bell Gardens location. The goal? Welcome customers to its new store with a memorable in-person brand experience, requiring a blend of event marketing and multi-channel digital marketing to maximize event attendance, engagement, and long-term sales and brand loyalty. From on-site activations and family-friendly entertainment to a coordinated digital media campaign, our work together solidified the new Bell Gardens El Super store as a preferred grocery retailer for the community in its new location.
We turned the ask into action with a fully integrated approach tailored for the new supermarket grand opening:
Targeted Advertising: Launched attention-grabbing radio and influencer campaign to maximize reach and boost engagement across digital channels
Digital Media Management: Managed the full-scale production of the event’s digital campaign, complete with everything from graphic design development to oversight of promotion on El Super’s website and social media channels to ensure a seamless online and in-person brand experience
Event Coordination: Provided seamless vendor management, onsite staffing, and branded event setup to keep the event running effortlessly from start to finish
Branded Merchandise: Engaged and excited shoppers with free, reusable El Super tote bags filled with branded t-shirts, air fresheners, and items from partner retail brands
Giveaway Management: Raffled more than 15 gift cards and a grand prize item over the two-day launch event
On-Site Entertainment: Created an unforgettable, high-energy experience for guests of all ages with DJ and live Mariachi band entertainment, sparking joy and speaking directly to the store’s primary shopper demographic: Hispanic families
8,000+ attendees over two action-packed days
Elevated guest experience + long-term positive brand impact
A standout success for El Super’s retail store expansion strategy
