SOCIAL MEDIA
34/56 Group’s expert social media management for the El Super brand helped transform a traditional Hispanic grocery store into a digital powerhouse.
The Challenge
In 2020, our client needed more than just a presence on social media—they needed a social media management strategy built for meaningful impact. The objective was clear: grow an active online community, develop a consistent digital identity, and drive both in-store traffic and digital engagement.
To win in this space, we had to deliver a social voice that speaks to Hispanic consumers, reflects cultural pride, and offers real value while competing in a crowded digital landscape.
We designed and executed a long-term, results-driven social media management plan for El Super anchored in authenticity, cultural insight, and data-driven creativity.
150%+ increase in Facebook follower growth
13K follower growth on Instagram
17–19% year-over-year growth in digital reach and engagement
173 original recipe tutorials published via social channels
10M+ impressions and 4M+ reach from recipe content alone
700+ users monthly in interactive community giveaways
A recognized, high-performing digital brand known for value, quality, and culturally relevant storytelling
Social Media Growth & Strategy
Established a brand new digital identity, managing day-to-day social media operations, including content planning, post scheduling, and community management
Engaging Content Creation
Conceptualized and produced more than 300 original recipe videos—a pillar of our content strategy—optimized for Facebook and Instagram, fueling high engagement and vendor collaborationCommunity Activation Programs
Launched monthly audience participation initiatives, such as giveaways, that encouraged real-time interaction. These programs averaged 700+ participants each time and boosted organic engagement across platformsPaid Campaign Integration
Worked collaboratively with our client to manage cross-platform paid campaigns, ensuring every dollar spent boosted visibility, reach, and ROI
