INSTALATIONS
34/56 Group elevated Fiesta Mart and El Super’s shopper experience with the launch of “Pepe’s Corner” and bespoke branded murals across stores.
The Challenge
Fiesta Mart sought a way to refresh the in-store experience for Hispanic shoppers while staying true to the brand’s cultural roots. They wanted an engaging, physical brand experience that would energize shoppers and feel visually compelling, relevant, and scalable across multiple store environments.
Fiesta approached us with the idea for a Mexican-inspired snack shop within Fiesta Mart stores, deemed “Pepe’s Corner.” Our team executed on this vision, handling everything from initial design to large-scale, in-store installation.
Building on the success of Pepe’s Corner at Fiesta Mart, the company expanded the concept to its sister stores at El Super and asked us to build on our scope by creating custom branded murals for both banners.
Creative Concepting: Each installation is designed to reflect the vibrancy, heritage, and individuality of the surrounding community.
Illustration Expertise: Our in-house illustrator develops each design digitally or by hand to ensure every detail is crafted with the utmost precision and care.
Hands-On Installation: Our skilled team brings these murals to life, carefully hand-installing each piece in-stores for maximum visual impact.
Successful launch of Pepe’s Corner across Fiesta Mart and El Super locations
Expansion of scope to include custom murals for all Fiesta Mart and El Super stores
Elevated in-store experience through culturally inspired, immersive design
Recognition of 34/56 Group as a go-to partner for large-scale corporate and retail installations
