EVENT
Lights, camera, superfans! 34/56 Group brought the drama and the glam to Telemundo’s exclusive finale screening of "La Casa de los Famosos," transforming a movie theater into a branded, high-energy celebration for more than 500 of the show’s most devoted followers.
The Challenge
Leading Hispanic media and entertainment giant Telemundo wanted to create a buzzworthy event for superfans to celebrate the finale of its hit reality series: La Casa de los Famosos. We joined forces with Telemundo to help them curate a VIP watch party in Los Angeles that would give back to the show’s most passionate fans with an unforgettable, immersive experience.
This required finding the perfect venue, delivering flawless logistics, creating a wall-to-wall branded experience, and ensuring high production value from start to finish.
34/56 Group went full red carpet with an end-to-end activation built for fans and media alike:
Venue Scouting & Strategy: Sourced and secured the ideal theater in Los Angeles aligned with the network’s target demographic.
Branded Moments: Collaborated with Telemundo’s team to curate the perfect eye-catching decor, merch, and giveaways to turn superfans into brand advocates.
Fan Experience: Installed custom activations including an interactive “testimonials booth,” arranged the careful transportation and security of show talent, and crafted an engaging sequence of spaces to facilitate check-in, seating, and swag distribution.
Production & Tech: Managed high-end A/V needs, ran various test screenings, and delivered seamless tech support throughout the event for a premium finale viewing experience.
500+ energized guests
4 unforgettable hours of interactive fun that turned reality TV fans into brand ambassadors beyond the finale watch party
An elevated brand experience for Telemundo and a flawless finale event to remember
