Pop-Up Magic at One of LA’s Most Iconic Retail Events: When Smart & Final wanted to make a splash at the legendary 626 Night Market in Los Angeles, they called on us to bring their booth to life.
The Challenge
As a beloved West Coast grocery store brand, Smart & Final needed a full-scale event marketing strategy that could hold its own among a sea of food vendors, neon lights, and non-stop foot traffic at the annual 626 Night Market in Los Angeles. From crowd control to branded giveaways, our job was to help them not just show up but stand out.
We turned a simple booth into a buzzing retail brand experience, complete with high-impact visuals, engaging games, and seamless booth management. Our team handled it all, wrapped in signature 34/56 style—bold, resourceful, and built for impact:
Custom-designed graphics and signage
Set-up and teardown of the branded canopy and booth, including interactive, custom-branded vending machines
Creative booth decor using Smart & Final products
Real-time support for booth games and guest needs
On-site inventory management to keep the raffling of gift cards and the distribution of branded premiums, including reusable Smart & Final tote bags and t-shirts, flowing
Smooth operations from morning to night
65,000+ attendees across three energy-packed days
Elevated brand visibility, meaningful audience engagement, and a standout moment for Smart & Final in a high-volume pop-up event space
